Menu

JKR Advertising News

News related to JKR Advertising & Marketing.

Oscar Advertising

Oscar Advertising is Expensive; Ours Isn’t!

/ , /

Oscar AdvertisingWe recently told you about the prices of advertisements during the Super Bowl, but how about this weekend’s Oscar Advertising? Simply put, it isn’t as bad as the Super Bowl, but they are far from cheap! A 30-second Oscar Advertising television spot will fetch an amazing $1.95 million – a total that is up eight percent over the 2014 festivities. This news comes from a report in the Los Angeles Times.

The ads are already sold out, but are thought to be a somewhat risky play simply because the majority of this year’s movies weren’t as popular as the ones from the year before last.

The Oscars will be held on Sunday at the Dolby Theater in Hollywood, and will be broadcast to more than 200 countries worldwide.

You Don’t Need $2 Million to Advertise

Want to dominate your market? You can, and it doesn’t take $1.95 million to do it. Many auto dealers don’t believe they can afford TV advertising and therefore look elsewhere to advertise. In most cases, our clients are pleasantly surprised to find out that TV advertising is, in fact, affordable and effective. Give Eric Tigner a call today at (321) 397-0777 to find out more.

JKR Automotive Advertising: We Move Cars

 

Best Commercial Length

What’s the Best Commercial Length?

/ , , /

Best Commercial LengthWhat’s the best commercial length? That is a question we are asked frequently, and it isn’t one that can be easily answered in one or two words. It’s a subject that has been debated for a long time. Nearly all radio and television commercials dating back as far as the 1950s were all 60 seconds in length. However, by the 1970s, the 30-second spot was fairly commonplace – and not long after that, the 15-second television spot hit the airwaves. We aren’t able to give you a specific answer to this question without knowing more about you, your dealership and your market … but we do offer these general ideas on the best commercial length.

Best Commercial Length Advice

:60 Spots – They are great for auto dealers because they allow ample time to get in an offer or two, while still affording you the opportunity to give specific details you couldn’t in a shorter advertisement. New dealerships also appreciate the extra time to pitch their dealership and establish credibility with the consumers in their market.

:30 Spots – There is enough time to craft an easy-to-understand message in this amount of time. But while you have enough time to do that, you then lose a lot of time that could be used on a humorous or informative lead-in, or even an additional offer of some kind. There is time to remind people of your current products, but you really have to be creative and concise if you are introducing something new.

:15 Spots – This time flies by quickly! You have time to craft one simple message, and that’s pretty much it. Some dealers like 15-second spots because they allow their spots to be on the air a lot more often … sometimes even during the same commercial break. Think of “bookend-style” advertisements; your 15-second spot followed by a longer ad from a different business … with another of your 15-second spots after that.

Of course, you’re never just limited to one option at JKR. Your media buyer is the person who will be able to help you decide the best commercial length (or lengths) for you, your dealership and your budget.

If you’d like more information on what JKR Automotive Advertising can do for your dealership, give Eric Tigner a call today at (321) 397-0777. We will give you a FREE Advertising Review, no strings attached. You’ll discover things about your market you probably never knew … and it’ll give you a small sample of our capabilities. Trust us, it’s a worthwhile phone call!

JKR Automotive Advertising: We Move Cars.

JKR Promotes Phillip Blevins

JKR Promotes Phillip Blevins

/ , , /

JKR Promotes Phillip Blevins
Phillip Blevins

JKR Advertising & Marketing announced the promotion of Phillip Blevins to Media Coordinator. The appointment was made by JKR Managing Partner Jeff Johnson. “After doing such an outstanding job in his previous position, it became apparent that Phillip was ready for more responsibility,” Johnson said. “He has already begun positively impacting our clients in his new role, and we’re excited to see him continue to grow as a professional with us at JKR.”

Blevins joined the JKR team in September 2013 and quickly demonstrated a strong work ethic and aptitude as an integral part of the billing/co-op reimbursement department. Prior to being hired at JKR, Blevins was an Assistant Branch Manager for Trustco Bank. He graduated from the University of Central Florida with a Bachelor of Science Degree in Business Administration/Finance.

As Media Coordinator, his responsibilities include budgeting, reach and frequency reports, and a number of media traffic-related duties. He is also tasked with holding radio, television and cable stations accountable for delivering as contracted.

JKR Automotive Advertising: We Move Cars.

Radio and TV Power

Radio and TV Power Will Last Forever

/ , , /

Radio and TV PowerRadio and TV Power will last forever … no matter how big the digital advertising avalanche becomes. You see, the Internet is a fantastic resource for a car shopper to use when they’ve made up their minds to buy a car and are ready to do some serious research. But for them to get to your dealership Website, something external most likely happened to lead them there.

There is a very strong likelihood it was one of your Radio or TV advertisements that got them interested in your dealership, and made them go to the Internet to get additional information on your store.

Here’s another reason we’re so confident in TV and Radio advertising relevance: they lay the groundwork for keeping your dealership atop the consumers’ minds long before they’re ready to buy. Why is this such a big deal? When the day comes that their old car breaks down; or they’re expecting a new addition to the family and need a bigger vehicle; or they get a big raise and promotion at work; or an unfortunate accident perpetuates the need for a new car … they will come to you (and maybe your Website) before anyone else, because you’ve made the commitment to run your ads regularly on Radio and TV. So if you want to get to know your customers, they have to know who you are first … and Radio and TV advertising makes that happen.

Radio and TV Power with JKR

You also should know that Radio and TV advertising are more affordable than you might think. We invite you to call Eric Tigner today at (321) 397-0777, and he’ll give you the details on how you can benefit from Radio and TV Power … and dominate your market with the help of JKR Automotive Advertising. Best of all, he’ll explain to you how you can do it without breaking the bank.

JKR Automotive Advertising: We Move Cars.

No Waste

No Waste in Advertising is Possible with JKR

/ , , /

No WasteDo you wish there was no waste in your automotive advertising? Sadly, many of today’s automotive dealers feel like legendary retailer John Wanamaker did many years ago when he said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Here’s the thing: it doesn’t have to be that way for your dealership!

We know you have questions. Should you be advertising on radio, television, Internet, newspaper, direct mail, or somewhere else? Knowing the answers makes all the difference in the world in terms of the effectiveness of your dealership’s automotive advertising. If you aren’t advertising in the right places with the right reach and frequency, you’re wasting at least some percentage your money – and it could be a large enough number that you’d be sick if you knew what it was.

JKR Automotive Advertising’s clients appreciate us so much because we help them make the correct decisions. They should not be made without scientific data and years of experience on your side! Using software from Nielsen, JKR’s media buyers can determine how your dealership should best divide up its advertising budget; hence, no waste. When you know who your audience is and when they are viewing/listening, it’s a whole lot easier to hit your advertising target.

Better still, our media buyers also know how to get you the best advertising rates in your market – and JKR’s monthly posting reports ensure accountability (in other words, they make sure you get what you paid for).

Being a complete automotive advertising agency like JKR requires so much more than just good creative ideas and stellar execution, though you can rest assured we have those things covered, too. It takes a month-after-month, year-after-year partnership between agency and dealership. It takes a group of dedicated, creative professionals. It takes a company who spares no expense to equip itself with the most up-to-date, important industry software. As you are starting to figure out, it takes a lot of things to ensure that there is no waste!

The Start of No Waste Advertising

Give Eric Tigner a call at (321) 397-0777 today. With no obligation on your part we’ll send you a FREE Extreme Automotive Advertising Makeover for your market and your dealership. Learn how JKR can increase your sales, while at the same time decreasing your ad spending and stress level. It’s time for you to find the cure for average, and force your way to the front of the proverbial herd – with no waste!

It’s too bad JKR wasn’t around when John Wanamaker was in business. We could’ve helped him.

JKR Automotive Advertising: We Move Cars.

 

Load More