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Making Waves: Kia of Old Saybrook’s Successful Switch from Cable to Radio Advertising

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In the always-evolving landscape of automotive advertising, making the right choices is vital to a dealership’s success. Landon Sock, owner of Kia of Old Saybrook in Connecticut, recently took a leap of faith by making waves, switching from cable to radio advertising, and the results have been nothing short of impressive.

Initially hesitant about the transition, Sock trusted the advice of JKR Senior Partner Richard Brauns, a decision that has proven to be a game-changer for his dealership. The move to radio advertising has paid off handsomely, with January marking the dealership’s first time on the airwaves. In a month where many dealerships struggled, Kia of Old Saybrook experienced an immediate surge in sales, boasting a 50% increase as soon as JKR’s suggested advertising campaign was implemented.

Brauns is quick to point out that Kia of Old Saybrook’s successful transition to radio doesn’t negate the value of cable – or television in general – in automotive advertising in every case. He explains that each client’s situation is unique, and the effectiveness of a marketing strategy depends on a number of factors, with reach, frequency and overall cost leading the way. “It isn’t always about who spends the most; it’s about who spends the smartest,” says Brauns, highlighting the importance of making informed decisions in the competitive world of automotive sales. “Spending big doesn’t guarantee attention; it’s about creating campaigns that reach consumers and resonate with the target audience.”

Need Some Direction?
Because Americans are inundated with advertisements on a daily basis, it’s crucial to stand out and connect with potential buyers. For dealerships navigating these changing times, JKR’s experience and expertise is as important now as it’s ever been. If you’re curious about what JKR can do for your dealership, especially in the changing landscape of automotive advertising, don’t hesitate to reach out. Give us a call today at (321) 397-0777 to explore tailored solutions that align with your dealership’s goals and ensure you’re spending your advertising dollars wisely.

JKR Automotive Advertising: We Move Cars.

University Kia

Hard-Working Staff, Creative Advertising Keep University Kia Atop Alabama Kia Dealer New-Car Sales

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It isn’t uncommon for longtime JKR client University Kia in Huntsville, Alabama to be at the top of local, regional and state sales numbers in terms of new Kia vehicles sold. After all, it’s something they’ve been doing it for years!

July was no exception, as they took first place not only in their district, but for the entire state of Alabama – selling 21 more new Kias than their next-closest competitor. We congratulate them for achieving yet another impressive sales milestone.

Among the many things that separate University Kia from the competition is its exceptionally creative TV ads, which have gained the dealership widespread local acclaim. Managing Partner Arthur Seaton and his son Ajay have become celebrities in our area, to the point where Arthur was featured on the “Tennessee Valley Living” show, which airs on WAFF-TV in Huntsville. The segment was so popular that, three months later, he appeared again on the program.

July’s unique commercials included a “Summer Blockbuster” theme, as well as a shorter “Shockingly Easy Credit” spot.

These unique ads are just one of the ways we keep University Kia connected to the people in the greater Huntsville area. To find out more – and specifically, how JKR Automotive Advertising can help you achieve similar results – give us a call today at (321) 397-0777 or visit www.jkrads.com.

JKR Automotive Advertising: We Move Cars.

JKR Featured Client

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JKR Featured Client

Wow! Almost halfway through 2021, it’s shaping up to be a good year for our clients and a lot of auto dealers out there.

Deserving mention, currently claiming 12.5% of the market share, Mike Murphy Kia of Brunswick is in the middle of one of their strongest years since 2014!

The Car Guys at JKR extend an encouraging congratulations to Mike Murphy Kia of Brunswick and the hard-working team that makes it all possible!

Mike Murphy Kia of Brunswick has been serving customers in and around Brunswick since 2008! A short time ago, in 2018, our dealership underwent a complete renovation and is now one of the best dealership locations throughout southeastern Georgia! Feel free to visit our state-of-the-art dealerships for yourself today!

While our dealership is only a little over a decade old, our president—Mike Murphy—and his family has been selling cars since the late 1970s. It is under Mike Murphy’s leadership that our dealership has seen tremendous growth and success over the past decade! As a family-owned and -operated dealership, you can rest assured that you will be treated as a member of the family because, in most cases, you will be working with an actual member of the Murphy family when you visit our dealership!

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