Making Waves: Kia of Old Saybrook’s Successful Switch from Cable to Radio Advertising

In the always-evolving landscape of automotive advertising, making the right choices is vital to a dealership’s success. Landon Sock, owner of Kia of Old Saybrook in Connecticut, recently took a leap of faith by making waves, switching from cable to radio advertising, and the results have been nothing short of impressive.

Initially hesitant about the transition, Sock trusted the advice of JKR Senior Partner Richard Brauns, a decision that has proven to be a game-changer for his dealership. The move to radio advertising has paid off handsomely, with January marking the dealership’s first time on the airwaves. In a month where many dealerships struggled, Kia of Old Saybrook experienced an immediate surge in sales, boasting a 50% increase as soon as JKR’s suggested advertising campaign was implemented.

Brauns is quick to point out that Kia of Old Saybrook’s successful transition to radio doesn’t negate the value of cable – or television in general – in automotive advertising in every case. He explains that each client’s situation is unique, and the effectiveness of a marketing strategy depends on a number of factors, with reach, frequency and overall cost leading the way. “It isn’t always about who spends the most; it’s about who spends the smartest,” says Brauns, highlighting the importance of making informed decisions in the competitive world of automotive sales. “Spending big doesn’t guarantee attention; it’s about creating campaigns that reach consumers and resonate with the target audience.”

Need Some Direction?
Because Americans are inundated with advertisements on a daily basis, it’s crucial to stand out and connect with potential buyers. For dealerships navigating these changing times, JKR’s experience and expertise is as important now as it’s ever been. If you’re curious about what JKR can do for your dealership, especially in the changing landscape of automotive advertising, don’t hesitate to reach out. Give us a call today at (321) 397-0777 to explore tailored solutions that align with your dealership’s goals and ensure you’re spending your advertising dollars wisely.

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