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JKR Partners Brauns and Albert Share Insight in Prominent Business Website Articles
JKR Partners Richard Brauns and Jon Albert have recently had their insights published in major business-related Websites.
Why Your Website Could be Driving Customers Away
A dealer’s Website is designed to drive sales, but if it’s not presented correctly you could be driving customers away instead. In the current digital age, the “online dealership” is an integral part of the way a dealer does business. The best ones strike the perfect balance between collecting valuable information and providing a seamless […]
Beyond the Web: The Real Origins of Internet Leads
Have you ever wondered about the real origins of Internet leads your dealership receives? Think about this: your customers are exposed to multiple touchpoints – online and offline – before they get to the point where they’re ready to buy – and your dealership’s online leads are no exception. It’s easy to just assume that […]
Peel Back the Curtain on Your Digital Ad Spend
Many automobile dealers don’t really understand what they’re buying when it comes to their digital ad spend; they just know they need it. Because they’re so busy selling cars, they don’t have the time to fully research or comprehend the intricacies of online technology. As a result, they don’t know where their ads are running […]