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Distracted Drivers

Distracted Drivers May Soon be Caught in the Act

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Distracted DriversIf you’re one of the many distracted drivers on the road, read on. General Motors is working on new technology that will expose you! It is an eye-tracking mechanism that will reveal when your eyes are not looking at the road, the rearview mirror or anyplace else upon which you should be focusing.

General Motors plans to place these devices in about a half-million new vehicles over the next three to five years. By doing so, they will be the first auto manufacturer to install eye-tracking technology in its vehicles.

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Suntrup Success

Suntrup Success in August is Unprecedented

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Suntrup SuccessThe Suntrup success in August was unprecedented. The St. Louis-based Suntrup Automotive Group posted the best numbers in the organization’s history during August, selling a total of 1,010 combined vehicles in all their stores.

According to JKR Partner and Suntrup Account Executive Richard Brauns, the Suntrup success is attributed to the combination of customer care and sending a consistent message. “When you stay the course, it pays big dividends over time,” Brauns said. “Some dealers make the mistake of blindly following the crowd, and they get lost in the shuffle and ultimately, it is costly for them. The Suntrup Auto Group has done a tremendous job of not only adjusting with the changing times, but still staying true to their intrusive media strategy, which is presented on their terms.” 

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Women Buyers

Today, Women Buyers Call the Shots More Often than Men

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Women BuyersThe role of women buyers has changed over the years. To some degree, there is still a stereotype that women buyers sit back and let their husbands negotiate the final price – as was typically the case years ago. Today, however, much has changed, and there are statistics to back it up!

The folks at Swapalease.com have recently released some eye-opening data. Their study found that in today’s automobile shopping environment, women buyers are more likely to engage in price negotiation – and even enjoy it. They say that more than 33 percent of women say haggling over price “makes it a fun process” compared to just 25.1 percent of men. 

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Automotive Promised Land

The Road Map to the Automotive Promised Land

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Automotive Promised LandWant the map to the automotive “Promised Land?” Every underperforming dealership needs more foot traffic; in fact, they needed it yesterday! If sales of your brand are up but your dealership is average (or worse yet, below average), it’s time to do something different.

You need some answers. You need solutions. You need bright ideas. You need the comprehensive road map to take you from Point A (where you currently sit) to Point Z (the automotive Promised Land). 

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New Vehicle Loans

New Vehicle Loans Continue to Get Longer

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New Vehicle LoansNew vehicle loans are being stretched more and more as time goes by. According to a recent report in the Detroit News, the average new vehicle loan is now for more than five years – a big departure from days gone by when most car loans were either four or five years.

Today, there are car loans for six and seven years – and a few for even longer periods than that. This, of course, is part of the reason the automotive industry continues its recovery. The article cites an example of how these extended loans give the consumer additional buying power. A 2015 Ford Fiesta SE hatchback (with 10 percent down and 1.9 percent financing) can be had for around $320 per month on a four-year loan.  But a much larger vehicle, the midsize 2015 Fusion SE, is just $38 more per month when financed for 4.9 percent over six years. 

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