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Automotive Advertising Wedding Registry

Automotive Advertising Wedding Registry? Chrysler says, “I Do.”

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Automotive Advertising Wedding RegistryOne of the most recent Chrysler Automotive Advertising techniques is interesting, indeed. In most cases, when a couple gets engaged they register at their favorite store, allowing friends and family members to purchase items they need or want; you know, things like the proverbial gravy boat, small household appliance or designer dish set.

But Chrysler lets these couples aim higher with “The Dodge Dart Wedding Registry,” a website allowing these duos to raise money toward the purchase of a Dart by letting people chip in for the car instead of the department-store items.

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Automotive PPC Advertising

Automotive PPC Advertising Benefits

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Automotive PPC AdvertisingAutomotive PPC Advertising (Pay Per Click) is an integral part of every successful car dealership’s Internet advertising strategy. PPC ads appear first, at the top of Google, Yahoo and Bing’s search results page, in a shaded area. When a consumer clicks on one of the automotive PPC ads, they are taken to the dealership’s website and the dealership is charged for this click (hence the term “pay-per-click”).

Dealers appreciate automotive PPC advertising campaigns because they’re very targeted and highly cost-effective. Dealerships only pay for clicks coming from specific keywords, in an exact area; and they have complete control over the budget. This targetability allows for strategic campaign adjustments, resulting in more leads and increased car sales. 

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Radio Advertising

Radio’s Impact on Automotive Advertising

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Radio AdvertisingThe efficiency of radio advertising is well-established. If you want to win the frequency game without breaking the bank, radio advertising should be in your media mix. If you are selling automobiles, it is the only medium reaching people while they are actually behind the wheel of the car you want them to replace.

The elements of an effective radio spot must grab the targeted listener’s attention. When you address the specific needs of your listener and repeat the message often enough, it will cause the desired action.

Radio production is simpler, cheaper and just as versatile as video.

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Automotive Leads

The Truth About Automotive Leads

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Automotive LeadsThe truth about automotive leads may surprise you. Do you advertise your vehicles on websites such as Cars.com, CarGurus.com and other sites of that genre? What are your expectations of those websites?  Do you expect your automotive Internet leads from these sites to be exclusively yours?

Your expectations and what actually happens may be two entirely different things.

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