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Do You Have Sufficient Online Security? Find Out Here.
Nearly every industry has fallen victim to Online Security issues at one time or another, including many automobile dealerships. Their databases are fertile ground for a hacker, chock full of customers’ personal and financial information. The importance of protecting this data cannot be overstated – and today’s blog offers tips from an industry expert to […]
Elements of a Great Ad in the Post-COVID World
A great ad during the COVID-19 pandemic is obviously not the same as a great ad under normal circumstances. Although we’re not completely out of the woods yet in terms of what’s happening with the coronavirus, things continue returning to normal. As such, it’s time to examine some of the key elements to a successful […]
Discussing Dealership Employee Turnover
Employee turnover at automobile dealerships is currently running at an almost 40 percent annual clip. Year after year, this number has continued to grow and the issue is especially serious in the sales department. This information comes from a recent Dealership Workforce Study presented by the NADA, the organization representing the interests of dealerships selling […]
Radio Ads Motivate Customers to Visit Your Website
What’s the best way to get customers to visit your Website? Knowing your audience profile (who they are, where they’re coming from, how much time they spend on each of your Web pages, what devices they’re using to find you, etc.) is half the battle to achieving a successful online advertising campaign. The other […]