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Automotive Advertising 101
Effective automotive advertising works because it reaches a car dealership’s potential customers, informs them of new vehicles and services, and ultimately makes them decide to buy a car. What are the necessary elements to make this happen?

Radio’s Impact on Automotive Advertising
The efficiency of radio advertising is well-established. If you want to win the frequency game without breaking the bank, radio advertising should be in your media mix. If you are selling automobiles, it is the only medium reaching people while they are actually behind the wheel of the car you want them to replace. The […]

The Truth About Automotive Leads
The truth about automotive leads may surprise you. Do you advertise your vehicles on websites such as Cars.com, CarGurus.com and other sites of that genre? What are your expectations of those websites? Do you expect your automotive Internet leads from these sites to be exclusively yours? Your expectations and what actually happens may be two […]

TV Advertising Still Offers Big Bang for the Buck
A standout TV Advertising Agency that services automotive dealerships understands the inherent value a good TV ad campaign gives its clients. Auto dealerships enjoy seeing their commercials on television because they know TV ads pack a big punch.