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Do Great Auto Advertising All By Yourself
During an auto advertising conversation between the decision maker and an account executive who was trying to set up an appointment to make a presentation, the auto dealer said, “I do great! I do the advertising all by myself, why would I ever need you? It’s easy!” You know, automotive advertising can be very easy! […]
Automotive Marketing Tip: If You’re Going to Promote, Promote Big
JKR client, Columbus Kia Autosport, [Georgia] wanted to do something significant and newsworthy to celebrate and promote their new location. In addition to special pricing and deals they gave away $1000 a day for forty-five days for a total of $45,000. In addition to paid advertising, the event was also given consideration as a news […]
Taylor Auto Group Opens Two Stores in One Month
On Friday August 3rd, 2012, Taylor Auto Group launched its new store, Taylor Kia of Lima, Ohio, and on September 4th Taylor is opening a new Hyundai dealership in Findlay, Ohio. About a year and a half in the making, owner Steve Taylor said the decision to open the Lima Kia store made a lot […]
Auto Advertisers Know Subprime Auto Lending is Increasing
In a conversation with Kevin Baumann, CEO, JKR Advertising & Marketing, regarding Reuters recent article on the 14% rise in subprime lending, he described a general history of subprime financing over the past several decades. In the late eighties it was serving a growing need, things were changing; divorce levels were rising, manufacturing was beginning […]