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When Branding Attempts Retail
Analysis reveals factory driven “Holiday Sales” don’t seem to work all that well. One of the operating principles of retail automotive advertising at JKR is we emphasize to our clients, do not attempt branding. Branding is something best left to the factory and dealer association advertising. Ace Metrics, an advertising evaluation firm recently released a […]
JKR Advertising Starts 2011 With 2 New Clients
As the decade opens, JKR’s future looks entirely optimistic. In the first month of the year, JKR Advertising & Marketing welcomes two new clients; Bill Doraty Kia in Cleveland, Ohio, and closer to home, JKR also signed Palm Kia located in Ocala, Florida. JKR will handle creative, media and public relations for both stores.
JKR Advertising Enjoys Remarkable Growth in a Tough Year
JKR Advertising Enjoys Remarkable Growth in a Tough Year JKR partner Kevin Baumann said, If one were to glance back 24 months when auto retail was under extreme duress credit was shrinking, the buying public was unenthusiastic, gas prices were all over the place, we partners were very concerned about growing this enterprise. However, and […]
JKR Advertising Appoints Jon Albert As New Partner
Jon Albert of Altamonte Springs, Florida has been appointed partner at JKR. Joining JKR three years ago as Vice President, Jon’s contribution to the growth and continued success of the enterprise has been outstanding, and as such, is entirely deserving of this place at the table, said Kevin Baumann, senior partner announcing the news to […]