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Key Ingredients of an Automotive Spot, Part I: Should it Be Funny or Serious?
Automotive adverting can be found almost anywhere. You hear ads on the radio and see them on TV, online and even on billboards. The goal, of course, is to leave a lasting, positive impression upon the audience so they want to know more about your store and its vehicles/services. To do that, many decisions must […]
Traditional Advertising Still Wins the Day; Here’s Why.
As an auto dealer, you have important products and services the people in your community need. But that by itself isn’t enough to make you successful; you have to let them know you’re there to satisfy those needs and persuade them to visit your dealership. That’s where advertising comes in, and the automotive advertising channels […]
Don’t Get Stuck in These Web Entanglements!
An automobile dealer’s Web site is an extension of their physical dealership facility and, as such, should not be viewed as any less important than other parts of your overall automotive advertising arsenal. Your website should be user-friendly and easy to navigate, allowing customers to quickly find the information they seek. It should also showcase […]
Has Post-COVID Automotive Advertising Changed for Good? Yes and No.
When the COVID period is looked back upon in the future, it will be remembered as one of the craziest times in automotive advertising history. On one hand, computer chip shortages and supply chain issues made it difficult for dealerships to get new inventory. On the other hand, however, people were lining up to buy […]