We recently told you about the prices of advertisements during the Super Bowl, but how about this weekend’s Oscar Advertising? Simply put, it isn’t as bad as the Super Bowl, but they are far from cheap! A 30-second Oscar Advertising television spot will fetch an amazing $1.95 million – a total that is up eight percent over the 2014 festivities. This news comes from a report in the Los Angeles Times.
The ads are already sold out, but are thought to be a somewhat risky play simply because the majority of this year’s movies weren’t as popular as the ones from the year before last.
The Oscars will be held on Sunday at the Dolby Theater in Hollywood, and will be broadcast to more than 200 countries worldwide.
You Don’t Need $2 Million to Advertise
Want to dominate your market? You can, and it doesn’t take $1.95 million to do it. Many auto dealers don’t believe they can afford TV advertising and therefore look elsewhere to advertise. In most cases, our clients are pleasantly surprised to find out that TV advertising is, in fact, affordable and effective. Give Eric Tigner a call today at (321) 397-0777 to find out more.
Why automotive radio advertising as part of your automotive advertising strategy? Radio has the unique ability to target specific audiences. Because it is extremely cost-effective when compared to other automotive advertising options, radio also affords auto dealerships the ability to saturate their market with their store’s message with great reach and frequency. Those are some of the most obvious reasons, but here are some other reasons why radio should be in your dealership’s advertising arsenal. And when you’re done reading this, take a look at this study done by Nielsen.
Why Automotive Radio Advertising Works
Radio Advertisements bring about customer loyalty. Why? First, listeners tune into a very small number of stations and are very loyal their favorites. Next, radio listeners stay tuned through commercial breaks.
Radio Advertising is more intimate. What do we mean by this? Less clutter! Approximately one-third of TV time is devoted to advertising … and an alarming two-thirds of newspapers are comprised of advertising copy! Compare that to radio, where only about one-fifth of each hour is dedicated to commercials.
Radio Advertising offers the opportunity for creativity. Remember that old saying, “Radio is theater of the mind?” It’s absolutely true. If done well, a radio advertisement will be one that listeners will be able to identify and recall.
Radio Advertising often is sent to a “captive audience.” That means it reaches consumers when they have little else to distract them. In fact, the engagement levels for radio advertising (the percentage of people who actively pay attention to the ads) is by far the highest of any mass media.
Radio is a strong “call to action” form of media. This makes it the perfect form of advertising for an auto dealer; enough said.
How to Get Started
Not too shabby … an affordable way to advertise; a captive audience; and a specific audience of people you want to target! So you ask, “Why Automotive Radio Advertising for Auto Dealers?” That’s why! Call Eric Tigner today at (321) 397-0777 to find out how to get started.
Christy Roman, President of JKR Advertising & Marketing’s digital group, has been invited to attend the prestigious Rethink at Google “Internet immersion” conference on February 20. The group will focus on “rethinking” processes and digital marketing strategies. Roman leads JKR’s digital marketing agency NOW Digital, which JKR acquired late last year.
The conference, hosted by Dealer Inspire and Launch Digital Marketing, will be held at Google’s Mountain View, California headquarters.
“It will be an entire day of non-stop learning, as some of the digital automotive industry’s brightest and most talented executives and consultants will be on hand to share their knowledge,” said Roman. “I have worked with two of the speakers at the event, Joe Webb and Eric Miltsch … and I have a great deal of respect for their knowledge of the industry.”
Roman founded her company in 2009. It offers Website design and re-design, profit center updates, and co-op advertising compliance documentation. Having developed strategies and tactics using themed and interactive graphics and coupons; landing page development for specific ad campaigns, comparative advertising; micro-sites and banner creative, the company provides comprehensive digital marketing and best practices to dealers through their unique “90 Days from NOW” program.
What’s the best commercial length? That is a question we are asked frequently, and it isn’t one that can be easily answered in one or two words. It’s a subject that has been debated for a long time. Nearly all radio and television commercials dating back as far as the 1950s were all 60 seconds in length. However, by the 1970s, the 30-second spot was fairly commonplace – and not long after that, the 15-second television spot hit the airwaves. We aren’t able to give you a specific answer to this question without knowing more about you, your dealership and your market … but we do offer these general ideas on the best commercial length.
Best Commercial Length Advice
:60 Spots – They are great for auto dealers because they allow ample time to get in an offer or two, while still affording you the opportunity to give specific details you couldn’t in a shorter advertisement. New dealerships also appreciate the extra time to pitch their dealership and establish credibility with the consumers in their market.
:30 Spots – There is enough time to craft an easy-to-understand message in this amount of time. But while you have enough time to do that, you then lose a lot of time that could be used on a humorous or informative lead-in, or even an additional offer of some kind. There is time to remind people of your current products, but you really have to be creative and concise if you are introducing something new.
:15 Spots – This time flies by quickly! You have time to craft one simple message, and that’s pretty much it. Some dealers like 15-second spots because they allow their spots to be on the air a lot more often … sometimes even during the same commercial break. Think of “bookend-style” advertisements; your 15-second spot followed by a longer ad from a different business … with another of your 15-second spots after that.
Of course, you’re never just limited to one option at JKR. Your media buyer is the person who will be able to help you decide the best commercial length (or lengths) for you, your dealership and your budget.
If you’d like more information on what JKR Automotive Advertising can do for your dealership, give Eric Tigner a call today at (321) 397-0777. We will give you a FREE Advertising Review, no strings attached. You’ll discover things about your market you probably never knew … and it’ll give you a small sample of our capabilities. Trust us, it’s a worthwhile phone call!
JKR Advertising & Marketing announced the promotion of Phillip Blevins to Media Coordinator. The appointment was made by JKR Managing Partner Jeff Johnson. “After doing such an outstanding job in his previous position, it became apparent that Phillip was ready for more responsibility,” Johnson said. “He has already begun positively impacting our clients in his new role, and we’re excited to see him continue to grow as a professional with us at JKR.”
Blevins joined the JKR team in September 2013 and quickly demonstrated a strong work ethic and aptitude as an integral part of the billing/co-op reimbursement department. Prior to being hired at JKR, Blevins was an Assistant Branch Manager for Trustco Bank. He graduated from the University of Central Florida with a Bachelor of Science Degree in Business Administration/Finance.
As Media Coordinator, his responsibilities include budgeting, reach and frequency reports, and a number of media traffic-related duties. He is also tasked with holding radio, television and cable stations accountable for delivering as contracted.