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How Automotive Advertising Has Changed Over the Years
The first job I ever had in the automotive business was during the summer of 1972 clerking at the Texaco purchasing department in Long Island City, New York. I was a sophomore in college, working for my father Gerard Baumann, who was a tough boss. My father was a buyer of fleet vehicles, and my […]

New GM Automotive Advertising Campaign
A new GM Automotive Advertising Campaign to promote its 2014 pickups, the GMC Sierra and Chevy Silverado, will be announced in the coming months. General Motors estimates $3 to $4 billion has been invested to redesign the these pickups, their engines, and many factory options. This latest design shift is considered perhaps the most important […]

Google Maps Impacts Local Automotive Advertising
Google Maps impacts local automotive advertising by recently upgrading to become a personalized map based on consumer interests & customer reviews. Today’s version of Google Maps simply shows a list of local businesses related to your search, showing business names, addresses and Google’s review ratings, marked by the red pin icon.