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Kia Optima Hybrid Named Top 10 Car of the Year
It could be the end of the tag line The Power to Surprise because at the rate Kia is racking up the awards, one might say, Not surprising at all. Kia Optima Hybrid Named Top 10 Car of the Year by the Hispanic Motor Press Association.
Kia Dealer Tells Off Congress
Congressman Mike Kelly and Fellow Kia Dealer gives his congressional colleagues a piece of his mind! Representative Mike Kelly (R, PA 3rd c.d.) and fellow Kia dealer lays out his colleagues in lavender he was justifiably incensed and when he declared that he was speaking as an American, not a republican or democrat, he obviously […]
The Four C’s of Radio
Content, Creative, Consistency and Constituency An effective radio spot must grab the listener’s attention and be repeated enough times to imprint your message. Content is your core message; your hooks. Match your hooks to make, model, availability and demographics. Creative varies, content is constant [remember to match your hooks all around]. A clear message consistently […]
Advantages of Intrusive Media – Radio
— Superior retention and recall of sounds, jingles, and words when repeated often enough — Highly targeted and segmented, meaning greater, quicker impact with less waste — Listener pattern predictability exceeds all other media. — Easier to win the frequency battle — Absence of visual images allows radio ads to be about the listener, personally […]