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2016 Detroit Auto Show Highlights
The Detroit Auto Show, also known as the North American International Auto Show, is held each year at the Cobo Center in Detroit. The first Detroit Auto Show was organized in 1899. In 1907 it became an annual event, pausing only for the years of 1941-1953. As always, this year’s festivities gave automakers the chance […]
Ford Shows Off Impaired Driving Simulator
Through the use of an impaired driving simulator, Ford has found an interesting way to hammer home an important point – how difficult it really is to operate a motor vehicle while under the influence. The company is showing off the technology, called Ford Driving Skills for Life, at this week’s Detroit International Auto Show. […]
Online Chat Etiquette for Car Dealerships
Conversations that are part of an online chat are just as important as those that take place face-to-face. Sometimes, they are even more difficult carry out because it’s harder to make your message clear; things can get misunderstood or perceived the wrong way; and online chat lacks the communication that takes place in body language […]
Does Your Dealership Have the Right Marketing Mix?
Way back in 1953, Neil Borden coined the term marketing mix to help those in the retail business consider the process through which their products or services (in this case, cars) go from Point A (arriving at your dealership) to Point Z (customer drives off your lot after buying a car). Several decades later, the […]