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Be More Enthusiastic, and Your Employees Will Follow
You can’t just walk up to an employee and tell them they need to be more enthusiastic about their job – and then expect it to immediately happen. In order for them to be enthused, they need a reason – specifically, something that inspires them to be that way. In a lot of dealerships, […]
Pros and Cons of Super Bowl Advertising
The folks at Media Life magazine recently published an interesting article on the pros and cons of advertising during the Super Bowl. In addition to Hyundai and Kia, who announced their intention to advertise during the big game almost immediately, Mini, Acura and Honda have also thrown their hats into the ring. Did they make […]
Urge New Managers to Constantly Learn
Every now and then, new managers are needed at auto dealerships. Maybe someone left for another opportunity … or a team leader just wasn’t getting the job done and a change was simply necessary. Whatever the case, new managers are instantly on the spot when they take over from their predecessors. When you decide […]
Why Radio Advertising? Because it is Personal.
This time, it is personal! What are we talking about? Radio advertising, of course. Many experts refer to local radio as the original form of social media, the first way live interaction was established between people not in the same room. All these years later radio still flourishes, and advertisers still trust it to provide […]