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What Led to the Demise of Scion?
Last week’s decision by Toyota to discontinue the Scion brand comes as no surprise by many industry experts. During its early days, Scion became a mainstay as a brand appealing to a young, hip audience and at its highest point – its third year of existence – it sold 173,034 new vehicles in 2006. Fast-forward […]
Dominate Your Advertising Targets (or Don’t Bother)
When you advertise, be sure to dominate in whatever you’re doing. Doing things half-heartedly is a mistake, and you’ll never get more than lukewarm results when you decide to spread your advertising budget too thin. Here’s why: effective advertising takes both reach and frequency. If you are part of a large dealership or dealer […]
The Three Ways to Increase Your Sales
There are three ways to increase your bottom line. It doesn’t matter if you sell cars, groceries or kitchen appliances, these three precepts still apply. Obviously, how one accomplishes these steps might be a little different for a car dealer than, say, a grocer or appliance salesman; but at their core, the general premise is […]
What’s the Cure for Frustrated Dealer Syndrome?
Many automotive dealers suffer from Frustrated Dealer Syndrome. No, it isn’t a real medical condition (and truth be told, we came up with name ourselves), but some dealers probably can relate to this and would tell you it does feel like a real issue. What is it? Well, there often isn’t enough time in the […]