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Driverless Car Accidents? That’s Not Supposed to Happen!
Driverless car accidents are happening at about twice the rate as cars with drivers. Wait a minute … that isn’t supposed to be how it works. These autonomous cars are set up to avoid accidents and obey the laws, so what is going on to cause such an extraordinarily high number of driverless car accidents? […]
Nielsen Comparable Metrics Report Released
The folks at Nielsen recently released their first-ever Comparable Metrics Report in an effort to show the ways Americans receive media in true apples-to-apples fashion. The results demonstrate what we already knew to be true: Americans still prefer radio and TV to all other forms of media. Comparable Metrics Report Stats In terms of how […]
How a Customer Processes Radio Advertising
Here’s how a customer processes radio advertising when exposed to it. When someone car shops, there are some fundamental things they are thinking about … even if they are not consciously aware of them. (1) Which kind of car/truck/SUV is right for me (new, used, size, type, etc.)? (2) Once I’ve made that decision, […]
How Much for a Super Bowl 50 Spot? Glad You Asked.
At the end of Super Bowl 50 (to be played on Feb 7 in Santa Clara, CA), there will only be one National Football League team celebrating victory. Additionally, it’s a good bet CBS will also be breaking out the bubbly. Why? CBS is the network airing the big game, and advertisements are being […]