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JPMorgan Study: Consumers Spending Extra Gas Money
A recent JPMorgan Study revealed that Americans have not been particularly careful with the money they have saved since the major reduction in gas prices. Why? Well, it’s really an interesting phenomenon; something behavioral experts refer to as “mental accounting”. If the average American bought the same number of gallons of the same grade of fuel […]
Motor Trend Awards Announced for 2015
This year’s Motor Trend Awards have been released, and it’s a really good year for Chevrolet. The brand sporting the bowtie for its logo took home two of the three awards as the major automotive publication announced their favorite car, truck and SUV for 2015. Winners of Motor Trend Awards Car of the Year: Chevrolet […]
What Your Customers Want in a New Car
Do you know what your customers want in a new vehicle? A recent Forbes article detailed AutoPacific’s research on this very topic. While safety features are moving up the list, it’s still the simple comfort items that win the day. Here’s What Your Customers Want Power Driver’s Seat: 79% Heated Front Seats: 70% Active Blind-Spot […]
Insideradio.com: Radio Tells Story, Creates Urgency
According to two recent articles released by Insideradio.com, radio automotive advertising has a definite knack of steering potential customers into dealership showrooms all across the country. These ads cause a favorable reaction among the nearly 85% of potential car shoppers who hear hem prior to visiting automotive showrooms during the always-critical Friday-Sunday time period that […]