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Insideradio.com: Radio Tells Story, Creates Urgency
According to two recent articles released by Insideradio.com, radio automotive advertising has a definite knack of steering potential customers into dealership showrooms all across the country. These ads cause a favorable reaction among the nearly 85% of potential car shoppers who hear hem prior to visiting automotive showrooms during the always-critical Friday-Sunday time period that […]
Suntrup Sales Soar in St. Louis
Suntrup sales are soaring! This longtime St. Louis-based JKR client is experiencing a year for the record books in every store; and with each of its four automotive brands. “The number of milestones the Suntrup group has eclipsed in 2015 has been monumental,” said Richard Brauns, Senior Partner at JKR and Account Executive for the […]
Mostly Good News in October
There was mostly good news in October for the major automotive brands. New-car sales in the United States increased by 13.6% year-over-year in October, with a total of 1.46 million vehicles sold during the month. In addition, Kelley Blue Book is reporting that the estimated average new-car transaction price for light vehicles during October […]
Selling Cars to Women
Salespeople have been selling cars to women for almost as long as cars have been available for purchase. But the days of the “Neanderthal sales guy” and the “good old boys club” at the auto dealership showroom are slowly – and refreshingly – coming to a close. Selling cars to women of today takes a different […]