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Tilt the Playing Field in Your Favor!
In sports and business, people always talk about being able to compete on a level playing field with the opposition. As an automotive dealer, is that what you really want – just the chance to have a sporting chance to land some customers? What if there was a way to actually tilt the playing […]
Reasons Automotive TV Advertising Rules the Day
Viewers Remember TV Ads: Studies have shown that the combination of color, sight and sound TV offers is the best way to ensure that a dealership’s message is received – and remembered. The Possibilities are Limitless: Automotive TV advertising allows advertisers to create ads that could not be produced in any other form of […]
Car Loan Records Being Broken
Car loan records are being set, as Americans seem to have few issues with being on the hook for automobile payments. According to TransUnion, car loan balances have now surpassed the $1 trillion mark – specifically, the number is $1.008 trillion as of the third quarter of this year. The car loan records are happening […]
Jeff Johnson Tours South Korea, Hyundai-Kia Facilities
Jeff Johnson is not only the Managing Partner at JKR Advertising & Marketing, he also recently became the co-owner at Kia of North Grand Rapids. Along with many of his dealer counterparts, he was invited to tour the Hyundai-Kia facilities in South Korea … and he came back with an increased respect and perspective of […]